Display Advertising - Commercial
Contact: 1300 366 651

Display Advertising - Dealer
Contact: 1300 366 651

D/P Loading Private Advertising Issues
Contact: 1300 362 272

SUPPLIED MATERIAL - All complete supplied artwork must be a PDF which is produced from layout software such as InDesign, Illustrator, Quark Express etc. 'Press Quality' settings should be used when exporting the PDF

PDF - Pdf's created from Microsoft programs such as Word, Publisher, Powerpoint and Excel cannot be accepted. These programs create PDFs which will not meet our specifications.

COLOUR - PDF's should be created with CMYK colours only. No RGB, LAB, pantone or spot colours. Please turn off all colour management when creating ads. Mono ads should use the black plate only.

FONTS - All fonts should be Type 1 and embedded. If you need to use True Type fonts, please convert the outlines.

IMAGES - All images should be CMYK and 100% scale at 300dpi before placing into layout. No scaling of images should be done in your layout. Images taken from the internet or mobile phones are not acceptable.

TRADER CLASSIFIEDS WILL NOT ACCEPT RESPONSIBILITY FOR ANY CHANGES MADE TO SUPPLIED ARTWORK WHICH DOES NOT MEET OUR SPECIFICATIONS.

A COLOUR full page, half horizontal or half vertical advertisement can either run to the edge of the page (BLEED) or retain a white border around the advertisement (NON BLEED). All other sizes cannot have bleeds. A colour bleed advertisement must follow the examples below. If any advertisment does not meet these specifications it will need to be resupplied at cost to the advertiser.

Any MONO advertisement must be a NON BLEED ad and must run only to the type area dimensions as listed below.

The TYPE AREA is the most important as it must contain all essential elements of the advertisement such as text, pics and logos.

The TRIM is the actual page area and represents where the paper will be cut in the magazine. Your document should be set up at this size with 10mm margins at top and bottom, and 7.5mm left and right.

The BLEED should be used when the advert is to run right to the paper edge and should include only non essential elements such as colour blocks, gradients or graphics that can be cropped off without effecting the finished product. BLEED not available on Black and White Advertisements.

When using your digital camera, please ensure that you use the highest quality settings available when taking the pictures. Using a 3 megapixel camera or above is ideal.

When transferring from the camera to your computer, please use windows explorer and simply copy the files from your camera straight onto the computer into the chosen directory. The camera should appear as a removable device. Do not use kodak easy share software or similar as these programs automatically reduce the file size when transferring the file onto your computer.

Images that are to be used in any of the publications should be submitted as high quality JPG files, and NOT placed into documents such as Word or Excel.

If you have been scaling the images down so that you are able to email them, we have an FTP server that you can copy your files to without the need to scale down. There are no restrictions on file sizes when using FTP.

If you need to alter the file (such as remove sign writing), please request that Trader Classifieds do the alterations, as editing an image can reduce the file size if not re saved correctly.

If the image has been previously supplied, there is no need to provide it again. Just tell us the ST number of the ad cell.

We print most of the pictures at 9cm, this means the original images must be a minimum of 9cm @ 300 dpi. Main pictures must be a minimum of 18cm.

HINT:

Images can be checked in Photoshop via Image/Image size

Uncheck the resample image (bottom left)
Change the resolution value to 300 to see what the printed size will be.

The picture on the left (at 13.5cm) is acceptable